This is a very cool when you talk alarm clocks in a age when we all just use our mobile phones as a alarm. Well this BRAUN projecting clock has a time projecting side arm that can be motion activated or set to project the time continuously onto any surface. So right when you wake up where to we normally look the walls or the ceiling and this clock projects the time there when you want say when the alarm alerts. Cool right! Well go HERE and get your hands on one.