A true heritage brand, HELLY HANSEN was created back in 1877. Founded by Norwegian Helly Juell Hansen and his wife Maren Margarethe, they started out making clothing designed to withstand harsh climates. Grown from humble beginnings to the brand you know and love today. In the 90’s it was aRead More →

This is a true vintage cool pair of kicks and such a pig part of the Hip Hop culture of the 80s. The crème de la crème of DIADORA’s archive makes its long awaited return. This signature silhouette of coveted Swedish tennis pro, Bjorn Borg, the B Elite was anRead More →

FILA is a iconic and traditional sportswear brand that was founded in Italy in 1911. It is one of the worlds largest sportswear manufacturing companies and it has crossed over into pop culture many times from the Break-dance era of Hip Hop to being featured throughout the whole HBO seriesRead More →

BASICALI is a Los Angeles based recording artist whose music reflects thought provoking lyrics and a feel good vibe. Basicali has just dropped his new project “Dream Alive”. He gives his listeners a real clear picture of California life with his unique style that reflects the image of Cali culture. IRead More →