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Materialology
THE SCIENCE OF THE MATERIAL LIFESTYLE & FASHION GOODS

American Giant

FEATURE VIDEO: Making of AMERICAN GIANT’S insanely popular hoodie

2014-02-28
In: VIDEO
With: 0 Comments

This time around the FEATURE VIDEO comes from AMERICAN GIANT with a focus on theirĀ insane popularity of a single sweatshirt that has forced them to expand into four new factories within the last year just to meet the soaring demand. Using custom fabrics and hardware, an intricate design process andRead More →

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