LADIES! We are happy to announce that the HELLZ BELLZ x MISS WAX queens of the streetwear movement “Mi Vida Loca” ring set is now available. Inspired by the LA latin street culture you can get the “Chicana” style initial ring by itself or get the whole set for the fullRead More →
It’s been a big trend with these contemporary and streetwear brands to have play on words using existing luxury brands logo’s as their inspiration. Well UNIF has caught my attention with this “HOTMES” tank that’s a ultra butter soft, faded black sleeveless crew neck featuring reverse construction, small holes on body, grindingRead More →
LOCAL TOURIST a streetwear brand that originated in Los Angeles that moved to Minnesota but still has the LA following is on a roll and we support them because that are friends of the Materialology family. They recently joined up to have Minnosota rapper Greg Grease be the face forRead More →
So there are always many new brands being created and the fashion field that requires you to be really creative to grab attention. And that’s what happen with this new streetwear brand FRANK & JAN for us. Using themes of capitalism, fame, minimalism and consumption of pop culture, FRANK &Read More →
So if you have or have not noticed the Bathing Ape Brand is on a re-surge back into the market for a new generation of men who didn’t have a chance to style out in the 90’s. Well Nigo the founder has spawn a higher end line from The BathingRead More →
HALL OF FAME has received the first shipment from their Fall 2011 collection at the flagship store and online. Staying true to the sports inspiration with a twist. This streetwear brand will crossover into many of you fellow gents casual wear. We like how they use their creative twist everyRead More →
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