Feature Video: This weeks video comes from HUDSON jeans on a project our editor at large Daniel Antonio is participating in. Introducing HUDSON x Turbotech™, an innovative new denim fabric that allows you to take your jeans from raw to vintage in 30 days. Here HUDSON’S Creative Director Ben Taverniti runs down the project…They selected a special group of guys to participate in an experiment, they love denim and live passionately, each in their own individual way. Get to know their stories and follow their experiences as they live in Turbotech™ for 30 days. Enjoy
TURBOTECH CHALLENGE EXPERIMENT SITE