FIVE FOUR clothing has always thought ahead in their marketing and this new project titled THE GRADUATING CLASS
is brilliant. An idea that Andres Izquieta & Dee Murthy founders of FIVE FOUR birthed back in October 2010 on a random morning, has blossomed into a book & ebook available now. They got together a special group of twelve football players from graduating classes from across the nation that are going into the 2011 NFL Draft which happens to start today. The project chronicles the journey of twelve college football players entering the NFL Draft and captures the essence of their personal journeys through fashion, art and photography, while they are in the pursuit of achieving their lifelong dream of joining the ranks of the NFL. Five Four over the years has developed a strong tie in sports and professional athletes and they wanted to capture the brand ethos of Five Four and the journey of professional athletes transitioning into the next level of their careers. A book was the perfect medium and we wanted to be first to share a special video of the project. Watch and go HERE for more details.