BRAND VISIT: THE HOUSE OF “LIVE MECHANICS”

Live Mechanics is a men’s and women’s street clothing brand based out of Los Angeles California that invited us with arms wide open as we visited their offices to preview the Spring 2010 men’s collection recently. Ive always liked most but not all of the their product and I must say they have some great pieces hitting your favorite boutique as you read this. Live Mechanics is a tight knit friendly staff that work hand in hand to keep the brand integrity and focus of spiritual positiveness alive. Which is a direct reflection from the output of their product. Live Mechanics Nigerian born founder Osa Odiase is a well grounded gentleman who educated me in our conversation during our visit on his take on what are the keys to their growth and success and he quoted “being firm on creating a global product” and “playing the fashion game by the rules and making the industry have to want and like the product they produce within the market”. Its seems to be working being that they are in over 200 boutiques doors globally. So overall from the looks previewed for us in color themes Zinfandel, Dress Blue, Rio Red (my favorite) and Everglade we give it our “GO GET” approval. Thank you Live Mechanics for the invitation to your house. We like your product and spirit which is a rare combination in the industry of fashion. GO!

www.livemechanics.com

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