“LIFE LIVED TRUE” the BAXTER OF CALIFORNIA movement

BAXTER OF CALIFORNIA maker of the most exceptional mens grooming products has a new movement and when we mean movement we mean campaign that we like, that just makes sense to todays current culture. Titled “LIFE LIVED TRUE” it describes real life, real people and a honest movement. With that comes individual style and with that you need have your specific product and BOC called on Baxter Finley barber Julius Caesar to style visuals for the campaign and here we have all the tricks and product he used so you can implement in your hairstyling. Check out the breakdown below as Julius describes four different styles that may assist for your own look and go HERE to purchase any of the mentioned product.

RODNEY- “THE SOPHISTICATED JIMI”
The Sophisticated Jimi brought back the nostalgia reminiscent of Woodstock and revolution, whilst pushing the envelope with a modern twist. The hair was set to bring out the natural fullness in curls by using Clay Effect Style Spray blowdried with a diffuser on medium heat low speed and lightly combed for a laser sharp side-part. As a musician, its important to find inspirations from the legendary forefathers of the game, and innovate new waves for today’s era. This pertains to not only through developing iconic sounds, but custom-tailored imagery…even with the choice of hairstyle.

ALEX PEDRO -“MANCHESTER SHAG”
The resurgence of longer hairstyles have been quite evident, and feeling like a rockstar has always held its place in prevalence in culture. Cut past the shoulders with added medium to long layers, and topped off with a soft fringe to frame the face, the Manchester Shag immediately yells out leather jackets and indie shows. This amazing hairstyle is meant to look free of worry, but with ideal attention to minuscule detail. Clay Effect Style Spray diffused in with towel damp hair is a great choice to pull out those layers and have them sit nicely on a modern approach to a classic shag.

ALEX CUTLER- “SUNSET SLICK-BACK”
Paying homage to classic Southern California sunsets and kick-push culture, the Sunset Slick-Back is meant for those on-the-go, while still looking good all at the time. The hair has been cut to be easily styled in a multitude of forms to fit whatever occasion sees fit. For everyday get-up and go styling, Clay Effect Style Spray applied liberally into towel damp hair and blowdried with medium heat high speed using a vent brush and locked in with the cold setting, and followed by a hand applied finish of Cream Pomade. A more sleek look can be achieved by simply applying Soft Water Pomade to towel-damp hair for a manageable shine and amazing hair.

REBECCA -“TEXTURE EL NATURALE”
The care-free and accentuated raw edge approach renditioned thru the Textured El Naturale, fits well with today’s visual artists. cut short and square with the purposeful texture and wispy outline; the delivery of this confident look can work quite well with those that choose to be different without forcing it too heavy. A light amount of Clay Pomade emulsified into the fingertips and palm can be applied onto towel damp hair followed by natural air dry to carry out a low maintenance hairstyle that is easily manageable throughout the day.

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