PETER BOOTH on DESIGN and how its works in reality

This something many forget in design, function and overall use and being a fashion designer I get what Peter saying dose cross over well into fashion and am intrigued by it also… Peter Booth, managing partner and director for Tin Horse, the UK packaging design firm, observes: What people really do with things is different than what they’re designed for a lot of the time. A classic example is the experiments with a popular breath mint and carbonated soft drink. Booth adds. It has to be involved in looking at the practices that the people who are using them are involved in. Design is has more thought than just the design.

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