I was doing my retail recon in Los Angeles at FRED SEGAL at the Santa Monica location and ran across this brilliant brand UNFORTUNATE PORTRAIT. I was instantly drawn in by the hand drawn art on the shirts that look like a 10 year old did them. But then to see the level of clever pop culture blended art on premium quality tee shirts I had to share this find with you guys. These two were my favorite, Louis CK & Louis Vuitton and then the Rick Ross & ROSS stores. Brilliant right? Well you have to go HERE to see many more for men and women in addition to being able to purchase.