This week we were invited to a private and personal preview of the new AETHER Los Angeles retail destination on the refreshed LA BREA Avenue Strip, consisting of some of the finest brands and more coming in the near future with the revitalization. We are already familiar with this fine brand that has great product that protects and comforts within a active lifestyle weather it be in the city just walking to a motorcycle or skateboarding and skiing. Palmer West one of the founding owners took me though the full offerings at the space and I love how Paris based designer Theirry Gaugain whom worked with them for the creation of this space made a space that felt like you were in a open art exhibit of outdoor sport. As Palmer was explaining the product within beautiful boxed shelf areas to the next I was impressed by how he thinks of product for their customer and how they understand finding a need and offering details many other brands miss on. I saw many things I wanted in my life from there and I will be back for some. Make a effort to stop by and try the 7 degrees below chamber they have in the middle of the space so you really understand that their product does what’s it says.
-DA
AETHER LA
161 S. La Brea Ave.
Los Angeles, CA 90036
Phone: 323-746-5146
Store Hours: Monday-Saturday 11AM-7PM | Sunday 11AM-6PM
