I was introduced to a amazing luxury brand SUNSPEL, that has launched its latest collection; Japanese Autumn, English Winter that consist of Indigo and Woad dyed tees and sweats. This process alone is what puts this brand on another level. They researched the techniques and processes of the ancient Japanese craft tradition of indigo dyeing, which paralleled the medieval European equivalent, woad dyeing preserving the ancient traditions while incorporating new innovative techniques. SUNSPEL refused to replace the labor intensive process with mass produced operations. The rich hues produced in this collection cannot be achieved through any other dyeing process, staying true to the Sunspel mission to preserve tradition and sets a tone with consumers of craftsmanship and authenticity many brands never consider. The three crew neck t-shirts and sweat top are available HERE now, be the first or get in the know of owning real quality basics.
-DA
