P=PERVERT Third in a four-part series from GPPR clothing, the ‘PERVERT’ film demonstrates a cardinal belief in the brand ethos which is ‘women are a necessary vice.’ They are a pervert’s sole reason for living and the greatest motivation mankind has ever known. As well as thoroughly illustrating that point,Read More →

P=Philosopher Here is the second in a four-part series from GPPR clothing brand, the ‘Philosopher’ film reflects the timeless philosophical statement “I think therefore I am,”  and the idea that our reasoning and beliefs alone are proof of our existence. The video also features a few forthcoming pieces set toRead More →

New to the market GPPR (Gentleman,Philosopher,Pervert & Rebel) has a amazing house of men clothing and they have entered the market in a strong way with a great collection. Going into their 2nd Season we here at MATERIALOLOGY are impressed but no rookies are running this brand. Anyhow we haveRead More →

We met with the good folks of Happy Socks and they brought to our attention that The Standard Hotel brand loves Happy Socks. So it made sense to create their own and are now selling them in their mini bars, shops and of course online at www.shopthestandard.com! After all, socksRead More →

The team over at LRG clothing support the community of creativity and music falls within that realm and we were impressed by the video line sheet from two weeks ago to come find out that The Kid Daytona also shot a video while out there. We love the scenery somethingRead More →